Why UX/UI Design Should Be Part Of A Business Strategy
“Hey, can you give this to your UX/UI team? So they make it look good.”
We hear that a lot. And yes, we do make things look good, but that’s just the surface. Because UX (User Experience) and UI (User Interface) are not about decorating screens. They’re about designing journeys.
Whether it’s a website, a webshop, an app, or software that runs your business, UX/UI decides if your users feel confident or confused, delighted or desperate. And those feelings directly affect your bottom line.
UX/UI helps your business grow
Let’s start with the numbers. Forrester found that every euro invested in UX can return up to 100 euros in value. That’s not design fluff, that’s measurable business impact.
When people enjoy using your site or app, they stay longer, buy more, and tell their friends. A smooth checkout flow alone can reduce cart abandonment by more than 30 percent. And all that comes from a simple principle: make it easy, make it clear, make it human.
A great experience builds brand trust
Good UX/UI feels invisible. You don’t notice it working; you just feel comfortable. That’s what builds trust.
If a customer opens your app and immediately understands what to do, they’ll come back. If they struggle, they’ll leave. Probably for your competitor with a nicer interface and a faster loading time. UX/UI isn’t only about consistency of colors and buttons; it’s about creating the same emotional response every time someone interacts with your brand.
Investing early saves time and money
Fixing design mistakes after development can cost up to 100 times more than addressing them early. So yes, thinking through the user flow before writing a single line of code is worth every minute.
UX/UI done right also keeps your dev team sane, with fewer revisions, fewer misunderstandings, and a product that simply works. It’s like testing your recipe before serving it to guests, instead of finding out too late that you forgot the salt.
UX/UI aligns your whole team
Good design is a team sport. It connects marketing, development, and business goals under one shared focus: the user.
At We Do Dev Work, we bring our UX designers, UI specialists, and developers together from day one. That way, every decision, from the first wireframe to the final pixel, is based on data, user behaviour, and business logic, not personal taste. (Although our designers still have impeccable taste.)
UX/UI turns visitors into loyal users
First impressions matter. If your website or app is confusing or slow, users leave faster than a Thai when the rain starts. But with thoughtful UX/UI, clear navigation, mobile-friendly design, and lightning-fast performance, they stay.
Companies that focus on UX often see conversion rates go up by 300 to 400 percent. Not because of gimmicks or popups, but because people actually enjoy using the product.
The heart of digital transformation
Every new digital project, whether it’s a webshop, CRM, or internal tool, lives or dies by how people interact with it. UX/UI is what turns technology into something approachable. It’s where code meets empathy.
At We Do Dev Work, we help businesses build digital products that feel human. Our team combines strategy, design, and development to make software that looks great, works smoothly, and makes sense for your users.
In short
UX/UI isn’t just about making things pretty. It’s about making them work. For your users, for your team, and for your business.
Companies that treat UX/UI as a core business strategy don’t just get better design, they get better results. And if you’re ready to create something that both looks good and works beautifully, our team at We Do Dev Work is ready to help.
